This fact sheet covers the fundamental basics of proposal writing for beginners including some general tips on what works. The purpose of any proposal is to persuade a potential customer to purchase goods and/or services. Any proposal must offer a plan to fill a need, and your customer will evaluate your plan according to how well your written presentation answers questions about WHAT you are proposing, HOW you plan to do it, WHEN you plan to do it, and HOW MUCH it is going to cost. The INTRODUCTION presents and summarizes the problem you intend to solve and your solution to that problem. The BODY of the proposal should explain the complete details of the solution: how the job will be done, broken into separate tasks. Proposals are informative and persuasive writing because they attempt to educate and to convince that customer to accept your proposal. PLANNING SHEET FOR A PROPOSAL. FORMAT FOR THE PRESENTATION OF THE PROPOSAL Abstract or Summary of the Proposal (The Abstract is a condensed version of the longer work, and it summarises and highlights the major points of the report. It included: the subject, scope. purpose, methods, and obtained results of the study, as well as any recommendations and conclusions made.).
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